{"id":6560,"date":"2023-03-31T08:34:15","date_gmt":"2023-03-31T07:34:15","guid":{"rendered":"https:\/\/dev.industryagents.de\/projekt\/anniversary-campaign\/"},"modified":"2024-02-23T14:31:55","modified_gmt":"2024-02-23T13:31:55","slug":"anniversary-campaign","status":"publish","type":"projekt","link":"https:\/\/www.industryagents.de\/en\/project\/anniversary-campaign\/","title":{"rendered":"Fifty Years EBV"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6560\" class=\"elementor elementor-6560 elementor-2104\" data-elementor-post-type=\"projekt\">\n\t\t\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-f38ac0c elementor-section-full_width fullwidth elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"f38ac0c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/kampagne-firmenjubilaeum-50-jahre.mp4&quot;,&quot;background_video_end&quot;:60,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_video_start&quot;:0,&quot;background_play_once&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" autoplay muted playsinline><\/video>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b6f781\" data-id=\"9b6f781\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bd033b elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bd033b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd08bf1\" data-id=\"cd08bf1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1beb06 no-aspect-ratio elementor-widget elementor-widget-video\" data-id=\"e1beb06\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.industryagents.de\/wp-content\/uploads\/2023\/03\/50-jahre-firmenjubilaeum-kampagne.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5ae922 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c5ae922\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b303777\" data-id=\"b303777\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31ac9e8 elementor-widget elementor-widget-text-editor\" data-id=\"31ac9e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Creation and design of an anniversary campaign<\/h1>\n<p>50 years of company history. This needs to be celebrated! The anniversary campaign strongly positioned our customer, celebrated the success and also gave something back to the core focus \u2013 to all customers and suppliers who have accompanied this success story, but also to the environment.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9fd6639 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9fd6639\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59d7dbf\" data-id=\"59d7dbf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0384554 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0384554\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b76644f\" data-id=\"b76644f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d76ccac bild__kurz elementor-widget elementor-widget-image\" data-id=\"d76ccac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"548\" src=\"https:\/\/www.industryagents.de\/wp-content\/uploads\/2023\/03\/anzeige-kamagne-jubilaeum-elektronikindustrie-agentur.jpg\" class=\"attachment-large size-large wp-image-5736\" alt=\"Exemplary advertisement in the defined branding in the course of the company anniversary.\" srcset=\"https:\/\/www.industryagents.de\/wp-content\/uploads\/2023\/03\/anzeige-kamagne-jubilaeum-elektronikindustrie-agentur.jpg 1024w, https:\/\/www.industryagents.de\/wp-content\/uploads\/2023\/03\/anzeige-kamagne-jubilaeum-elektronikindustrie-agentur-300x257.jpg 300w, https:\/\/www.industryagents.de\/wp-content\/uploads\/2023\/03\/anzeige-kamagne-jubilaeum-elektronikindustrie-agentur-768x657.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-447d591\" data-id=\"447d591\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2ec5f4 bild__kurz elementor-widget elementor-widget-image\" data-id=\"b2ec5f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"876\" src=\"https:\/\/www.industryagents.de\/wp-content\/uploads\/2023\/03\/luftballon-merchandising-kampagne-jubilaeum.jpg\" class=\"attachment-full size-full wp-image-5738\" alt=\"Merchandising balloon as an element for a trade fair for the company anniversary of our long-standing client from the electronics industry, which is supported by our creative agency.\" srcset=\"https:\/\/www.industryagents.de\/wp-content\/uploads\/2023\/03\/luftballon-merchandising-kampagne-jubilaeum.jpg 1024w, https:\/\/www.industryagents.de\/wp-content\/uploads\/2023\/03\/luftballon-merchandising-kampagne-jubilaeum-300x257.jpg 300w, https:\/\/www.industryagents.de\/wp-content\/uploads\/2023\/03\/luftballon-merchandising-kampagne-jubilaeum-768x657.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d2844c4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d2844c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9e1359f\" data-id=\"9e1359f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e269655 bild__kurz elementor-widget elementor-widget-image\" data-id=\"e269655\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"548\" src=\"https:\/\/www.industryagents.de\/wp-content\/uploads\/2023\/03\/merchandising-firmenjubilaeum-designagentur.jpg\" class=\"attachment-large size-large wp-image-5740\" alt=\"A sweater with the new logo, which was specially designed for the company&apos;s anniversary and fits harmoniously into the overall branding, which was implemented by our advertising agency.\" srcset=\"https:\/\/www.industryagents.de\/wp-content\/uploads\/2023\/03\/merchandising-firmenjubilaeum-designagentur.jpg 1024w, https:\/\/www.industryagents.de\/wp-content\/uploads\/2023\/03\/merchandising-firmenjubilaeum-designagentur-300x257.jpg 300w, https:\/\/www.industryagents.de\/wp-content\/uploads\/2023\/03\/merchandising-firmenjubilaeum-designagentur-768x657.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d1e0ab5\" data-id=\"d1e0ab5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b1ec07 bild__kurz elementor-widget elementor-widget-image\" data-id=\"0b1ec07\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"876\" src=\"https:\/\/www.industryagents.de\/wp-content\/uploads\/2023\/03\/marketing-kampagne-jubilaeum.jpg\" class=\"attachment-full size-full wp-image-5742\" alt=\"Mood image with the logo, which was designed as part of the marketing campaign for the company&apos;s 50th anniversary.\" srcset=\"https:\/\/www.industryagents.de\/wp-content\/uploads\/2023\/03\/marketing-kampagne-jubilaeum.jpg 1024w, https:\/\/www.industryagents.de\/wp-content\/uploads\/2023\/03\/marketing-kampagne-jubilaeum-300x257.jpg 300w, https:\/\/www.industryagents.de\/wp-content\/uploads\/2023\/03\/marketing-kampagne-jubilaeum-768x657.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b50ae6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b50ae6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6135421\" data-id=\"6135421\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a7d784 h2-smaller elementor-widget elementor-widget-text-editor\" data-id=\"7a7d784\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Creation of the claim and action plan<\/h2>\n<p>To create this campaign, we looked for the drivers of success. At its core, this is the team&#8217;s motivation. With a passion for technology, the Field Application Engineers search for the best solutions every day and advise their customers on the selection of the most suitable electronic components. To emphasize this, we created the claim &#8220;Passion for Technology&#8221;, which is still anchored in our branding far beyond the anniversary campaign.<\/p>\n<p>In addition to the anniversary branding, we have created and implemented a cross-media package of measures that thanks all those involved in the success and makes a contribution to decarbonization and biodiversity.<\/p>\n<h2>Elements of the anniversary branding<\/h2>\n<p>The anniversary logo impresses with the written-out number and the transistor symbol as a pictorial element. This look is complemented by a pattern in corporate design colors that was used as a background for graphics, animation or for exhibition walls.<\/p>\n<p>We used these elements to plan and design trade fair stands, implement merchandising such as balloons and clothing and create an anniversary PowerPoint master.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4fcd395 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fcd395\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12c5371\" data-id=\"12c5371\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6870d51 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6870d51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c1b7ea4\" data-id=\"c1b7ea4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-868bc25 bild__lang elementor-widget elementor-widget-image\" data-id=\"868bc25\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"361\" src=\"https:\/\/www.industryagents.de\/wp-content\/uploads\/2023\/03\/messestand-firmenjubilaeum-agentur-1024x578.jpg\" class=\"attachment-large size-large wp-image-5734\" alt=\"Three exemplary roll-ups are on display as an insight into the branding of the campaign for the company&apos;s 50th anniversary.\" srcset=\"https:\/\/www.industryagents.de\/wp-content\/uploads\/2023\/03\/messestand-firmenjubilaeum-agentur-1024x578.jpg 1024w, https:\/\/www.industryagents.de\/wp-content\/uploads\/2023\/03\/messestand-firmenjubilaeum-agentur-300x169.jpg 300w, https:\/\/www.industryagents.de\/wp-content\/uploads\/2023\/03\/messestand-firmenjubilaeum-agentur-768x433.jpg 768w, https:\/\/www.industryagents.de\/wp-content\/uploads\/2023\/03\/messestand-firmenjubilaeum-agentur-1536x867.jpg 1536w, https:\/\/www.industryagents.de\/wp-content\/uploads\/2023\/03\/messestand-firmenjubilaeum-agentur-2048x1156.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3197f5d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3197f5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f2d6499\" data-id=\"f2d6499\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ec5309 elementor-align-left elementor-mobile-align-center elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"8ec5309\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.industryagents.de\/en\/what-we-do\/#projekte\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">back to overview<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ce8f256\" data-id=\"ce8f256\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7188a46 elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"7188a46\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/project\/relaunch-corporate-design\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">next project<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/dev.industryagents.de\/wp-content\/uploads\/2023\/03\/50-jahre-firmenjubilaeum-kampagne.mp4 Creation and design of an anniversary campaign 50 years of company history. This needs to be celebrated! The anniversary campaign strongly positioned our customer, celebrated the success and also gave something back to the core focus \u2013 to all customers and suppliers who have accompanied this success story, but also to the environment. Creation [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-6560","projekt","type-projekt","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.industryagents.de\/en\/wp-json\/wp\/v2\/projekt\/6560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industryagents.de\/en\/wp-json\/wp\/v2\/projekt"}],"about":[{"href":"https:\/\/www.industryagents.de\/en\/wp-json\/wp\/v2\/types\/projekt"}],"version-history":[{"count":6,"href":"https:\/\/www.industryagents.de\/en\/wp-json\/wp\/v2\/projekt\/6560\/revisions"}],"predecessor-version":[{"id":7025,"href":"https:\/\/www.industryagents.de\/en\/wp-json\/wp\/v2\/projekt\/6560\/revisions\/7025"}],"wp:attachment":[{"href":"https:\/\/www.industryagents.de\/en\/wp-json\/wp\/v2\/media?parent=6560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}