AI Academy

AI workshops for marketing and branding professionals

The IndustryAgents AI Academy brings generative AI to where it creates real added value: to the creative minds of marketing, communication and branding professionals. With individually tailored AI workshops, we make marketing teams fit to deal with artificial intelligence – from strategy to implementation.

We provide know-how on AI tools and show how to use them creatively, efficiently and in compliance with the law. We think beyond prompting and tool tips: We show best practices from creation and design, take a look together at opportunities, risks and the requirements of the EU AI Act.

As an AI strategy consultancy, we also offer AI strategy coaching. Together with our clients, we develop strategies for the use of AI in their own company – especially in the areas of content creation, marketing, branding, design and communication.

How we teach AI competence

How we teach AI competence

Individual AI workshop, tailored to your marketing goals

Best practices in content, design, branding and marketing

Deep dive into tools, features and automation potential

Clear words on risks, transparency duties, and deepfakes

Initial consultation on the use of AI in your own company

Certificates as confirmation of AI knowledge, EU AI Act compliant

Sample agenda of the AI workshops

  • Opportunities and limits of generative AI

  • Generative AI in creation, content, image, video, language, graphics & illustration

  • Introduction to key terms & tools for the use of generative AI: prompting, text-to-image, video and voice generation, voice cloning, speech enhancement, AI-supported image and video editing, avatars and automated content creation

  • Best practices in creation and design

  • SEO for AI Overviews and GPT: Tips for becoming visible in AI search results

  • Data protection, transparency obligations and risks such as deep fakes

  • Fake or real: Can you still tell the difference between AI-generated and real?

  • Discussion of use cases in your own company

AI workshop process

AI workshop process

Briefing Call
We discuss your challenges and goals

Tailored preparation options
We customize content, examples and tools for you

Workshop day
Interactive mix of theory, practice and consulting

Certificates & so⁠⁠⁠cial sharing kit
Confirmation of acquired AI competence

Workshops that stick.
Insights that click.

Workshops that stick.
Insights that click.

Find the right AI training format

Our AI workshops for marketing and branding professionals can be held both virtually and in person at your company or at a highlight location with an additional team-building event.

Basic
  • Goal: Gain knowledge about the use of generative AI in marketing, receive practical tips, understand opportunities and risks
  • 3 hours
  • Virtually or on site
  • EU AI Act compliant
  • Certificate of participation and social sharing kit
  • From 3,800 euros for 5 people, each additional person 250 euros
Request workshop now
Advanced
  • Goal: Basic + jointly develop initial approaches for your own AI strategy
  • 5–6 hours
  • Virtually or on site
  • EU AI Act compliant
  • Certificate of participation and social sharing kit
  • From 5,800 euros for 5 people
Request workshop now
Deep Dive
  • Goal: Advanced + development of a rough AI roadmap + team building event
  • 8 hours
  • Highlight location or on site
  • EU AI Act compliant
  • Certificate of participation and social sharing kit
  • Organization of an accompanying team building activity
  • From 7,800 euros for 5 people
Request workshop now

FAQ

The AI workshops at IndustryAgents AI Academy are specifically designed for marketing, communications and branding teams. As a creative agency and AI strategy consultancy for technology companies, we have been using AI ourselves for many years to make companies’ marketing and branding processes more efficient and better. In our workshops, we demonstrate AI hacks and provide insights into best practices as well as the opportunities and limitations of generative AI. Each workshop is individually prepared and tailored to the needs of your team so that you can get the most out of it for your business. The workshop also fulfills the requirements of the European AI Act.

Our AI workshops are aimed specifically at marketing, communications and branding teams who want to clearly understand the opportunities generative AI offers for their area and their company, what tools they can use for this and what limits and transparency obligations there are. The AI training courses can be tailored to specific issues and objectives.

We recommend holding the AI workshops in person. In a direct exchange, the learning success is usually higher and we can respond to specific requirements in the best possible way in interactive formats. However, if this is not possible for logistical reasons, the workshop can also be held virtually.

Ideally, you should also use the AI workshop as a team-building event. We have a large network of very special locations and suggestions for accompanying activities: from the ultra-modern beach house directly on the lake to futuristic exhibitions on the technology of the future and immersive music events. Together with our creative agency, we will create a concept that suits your team and budget.

Yes, all our AI workshops meet the requirements of the EU AI Act. Transparency obligations, risks such as deep fakes and data protection are a central component of all our training courses.

As our workshops are individually tailored to your requirements, we can respond to specific requests and put together a package that suits you perfectly. Feel free to write to us via WhatsApp or give us a call.

As a participant in an IndustryAgents AI Academy workshop, you will receive a digital certificate in portrait and landscape format as well as a “Celebrating a new certification” animation that you can share on your social media channels.