AI Academy

Generative AI Workshops for Marketing and Branding Teams

The IndustryAgents AI Academy brings Generative AI where it delivers real value – into the hands of marketing, branding, and communication professionals. Through tailored AI workshops, we empower teams to understand and apply artificial intelligence – from strategic planning to day-to-day execution.

In our interactive sessions, participants gain hands-on know-how on relevant AI tools, learning how to use them creatively, efficiently, and in line with legal frameworks. But we go far beyond basic prompting or tooltips: we explore best practices in creation and design, discuss opportunities and risks, and address the implications of the EU AI Act.

As a strategic consultancy for AI in marketing, we also offer dedicated AI strategy coaching. Together with our clients, we develop individual roadmaps for AI adoption – with a strong focus on content creation, branding, design, and communication workflows.

How we teach AI competence

How We Build AI Competence in Marketing Teams

Customised sessions to align AI strategy with your marketing objectives

Best practices of Generative AI in content, design, branding and marketing

Deep dive into AI tools, features and automation potential

Clear guidance on AI risks, transparency obligations, and deepfakes

Initial consultationon implementing AI in your organisation

Certificate confirming AI competence, aligned with the EU AI Act

Sample Agenda of the AI Marketing Workshop

  • Opportunities and limitations of generative AI

  • Generative AI in content creation: text, image, video, audio, graphics, and illustration

  • Introduction to essential AI terms and tools: prompting, text-to-image, video and voice generation, voice cloning, speech enhancement, AI-based editing, avatars, and automated content creation

  • Best practices in AI-supported creation and design

  • SEO for AI Overviews and GPT: visibility strategies for AI-powered search results

  • Data protection, transparency duties, and risks such as deepfakes

  • Fake or real? How to spot AI-generated versus authentic content

  • Practical discussion of AI use cases within your own organisation

AI workshop process

AI Workshop Process

Briefing Call
We discuss your AI-related challenges and marketing goals

Tailored preparation options
We customise workshop content, use cases, and tools for your team

Workshop day
An interactive mix of theory, hands-on practice, and strategic consulting

Certificates & so⁠⁠⁠cial sharing kit
Confirmation of acquired AI competence

Workshops that stick.
Insights that click.

Workshops that stick.
Insights that click.

Find the right AI training format

Our AI workshops for marketing and branding professionals are available both virtually and on-site – either at your company or at a special location combined with a team-building experience.

Basic
  • Goal: Gain knowledge about the use of generative AI in marketing, receive practical tips, understand opportunities and risks
  • 3 hours
  • Virtually or on site
  • EU AI Act compliant
  • Certificate of participation and social sharing kit
  • From 3,800 euros for 5 people, each additional person 250 euros
Request workshop now
Advanced
  • Goal: Basic + jointly develop initial approaches for your own AI strategy
  • 5–6 hours
  • Virtually or on site
  • EU AI Act compliant
  • Certificate of participation and social sharing kit
  • From 5,800 euros for 5 people
Request workshop now
Deep Dive
  • Goal: Advanced + development of a rough AI roadmap + team building event
  • 8 hours
  • Highlight location or on site
  • EU AI Act compliant
  • Certificate of participation and social sharing kit
  • Organization of an accompanying team building activity
  • From 7,800 euros for 5 people
Request workshop now

FAQ about Our AI Workshops

The AI Marketing workshops at IndustryAgents AI Academy are specifically designed for marketing, communications, and branding teams. As both a creative agency and AI strategy consultancy for tech companies, we have been using AI ourselves for many years to make companies’ marketing and branding processes more efficient and better. In our AI workshops, we share Generative AI hacks, best practices, and insights into the opportunities and limitations of Generative AI. Each session is individually prepared and tailored to your team’s needs – ensuring maximum relevance and value for your business. The workshop also meets the requirements of the European AI Act.

Our AI workshops are specifically tailored for marketing, communications, and branding teams who want to understand the real opportunities that Generative AI offers for their field and their organisation. Participants learn which AI tools can support their work and where the boundaries lie – including legal and transparency obligations. Each AI training session can be adapted to your team’s specific challenges and strategic goals.

We recommend holding our AI workshops in person, as direct interaction leads to higher learning success and allows us to address specific requirements more effectively through interactive formats. However, if an on-site session is not feasible due to logistical reasons, the AI training can also be conducted virtually.

An AI workshop can also serve as a powerful team-building event. We offer access to a network of unique and inspiring locations – from ultra-modern beach houses by the lake to exhibitions on futuristic technologies or immersive music experiences. Together with our creative agency, we develop a tailor-made concept that fits your team’s goals and your budget.

Yes, all our AI Marketing Workshops are designed to be fully compliant with the EU AI Act. Key topics such as transparency obligations, deepfake risks, and data protection are essential components of every Generative AI Workshop we offer for marketing and branding teams.

All our AI Marketing Workshops are individually tailored, so we can easily adapt the content, format, and focus to your team’s specific needs. Whether you’re looking for a fully customised Generative AI Workshop or want to address unique goals, we’ll create the right training package for you. Just contact us via WhatsApp or give us a call.

As a participant in an AI Marketing Workshop, you’ll receive a digital certificate in both portrait and landscape format, along with an animation titled “Celebrating a new certification.” This Social Sharing Kit makes it easy to showcase your newly acquired AI skills on platforms like LinkedIn and other social media channels.