Campaign on artificial intelligence

We were at home in AI topics long before the hype surrounding artificial intelligence. Not only by applying artificial intelligence in our own processes and projects at a very early stage, but also in terms of content in our customer projects.

One of our AI customer projects was a campaign for the Artificial Intelligence Center of Excellence of a leading semiconductor manufacturer. Our brief included the creation and implementation of an image film, several key visuals, icons and infographics on the topic of artificial intelligence as well as an AI manifesto.

Insight into the conception phase of a marketing campaign on the topic of artificial intelligence.
A woman with a tablet in her hand, wearing smart glasses and used as a visual in the artificial intelligence campaign.
A little boy playing with a robot and used as a visual in the campaign on artificial intelligence that we implemented for our client as a creative agency.
A graphic as part of the multimedia campaign, which can be found in the customer's AI manifesto and shows how the responsible use of artificial intelligence is intended.

Storyboard, video shoot and realization of an image film

We first created the look and storyline for the image film. Then it was time to get down to business: planning and accompanying the shoot on location, selecting video sequences and finding suitable music. In the storyboard, the client can approve all the sequences and animations for editing and then sit back and look forward to the finished film.

Design of icons and infographics and creation of key visuals

In addition to the film, our designers were also able to create AI icons and implement an image concept for various AI topics.

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Insight on a computer of the creative agency, which shows the development of the campaign around the topic of artificial intelligence.
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